The Business of the Super Bowl

It might not be an official holiday, but the Super Bowl is one of the year’s most popular events. It’s also a huge money-making enterprise, with multiple industries trading billions of dollars for what amounts to an event that lasts only a few hours. While it might be next to impossible to come up with a complete and accurate account of all the money that goes in and out of the Super Bowl, we can take a look at some of the biggest areas where money’s being spent.

The Most Expensive Ads of the Year

Let’s start with some figures you might already be used to seeing: television advertisement prices. Year after year, the Super Bowl remains one of the most-watched television events, so the networks that air the game can get away with charging big bucks for commercials. Reportedly, the average price for a 30-second ad during the 2017 Super Bowl was a whopping $5 million. To put things in perspective, that’s nearly $200 thousand per second. It’s no wonder advertisers try to make a splash with their commercials.

Good Luck Affording Tickets

If you’re an NFL fan, you’ll know that tickets to any regular game are expensive enough. But tickets to the Big Game? Those will cost you. The NFL releases only a small number of tickets for public sale each year, with those tickets ranging anywhere from $6000 to tens of thousands of dollars. It’s a little easier to find ticket resales on the secondary market, through such websites like SeatGeek and StubHub, but those tickets still cost thousands of dollars. For those prices, you could buy the biggest television and almost feel like you’re there anyway!  

A Good Day for Fast Food, Too

The business of the Super Bowl isn’t contained to whatever stadium the teams might be playing in that year. The event has broader economic effects, with the fast food industry especially seeing surges in business on game day. For instance, it was estimated that Americans bought more than 12 million pizzas and a billion chicken wings for the most recent Super Bowl. Overall, the National Retail Federation estimated that Americans would spend $14 billion on Super Bowl parties in 2017.

Big Money in Sports Betting

Sports betting, technically, is illegal in most states, but that doesn’t stop folks all across the country from placing bets on the game. According to the American Gaming Association, Americans spent nearly $5 billion in bets on the 51st Super Bowl, with 97 percent of those bets being placed illegally. And yes, your office pool is probably included in that 97 percent. The good news is that you’re not going to get in trouble, unless you and your coworkers are dealing with huge sums of money.

The Players Get a Piece of the Action

Forget about how much money is made in ads, snacks, and all the other outside factors relating to the Super Bowl. It can be easy to forget about the people that the game would be impossible without – the players. It turns out that even if you lose the Super Bowl, you’re still a winner, to the tune of $53,000. The winners make about twice that, at $107,000. Keep in mind that these are bonuses, paid on top of whatever salary they’ve got going, the average being about $2 million per year.

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